Privacy policy

Effective: July 2025

At YouTheChef, we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit and use YouTheChef.com.

1. Who We Are

YouTheChef.com is owned and operated by Frederik Petersen, based in Denmark.

If you have any questions, please contact: Email: info@youthechef.com
Phone: +45 91 60 04 23

2. What Data We Collect

We collect the following types of data:

  • Name, email, and message content (when you use our contact form)

  • Email address (when you subscribe to updates or download the free cookbook)

  • Order details (when you buy the cookbook)

  • Payment information is processed securely by Digistore24, our authorized reseller. We do not store or have access to your card details.

  • Website usage data (via tools like Jetpack, Site Kit by Google, and Independent Analytics)

  • Cookie preferences (managed via Complianz GDPR plugin)

3. How We Collect Data

We collect data through:

  • Contact forms (SureForms)

  • Newsletter signups

  • Purchase forms (WooCommerce)

  • Cookies and analytics tools (Google Site Kit, Jetpack, Independent Analytics, Meta Pixel)

4. Why We Collect It

We collect your data to:

  • Fulfill your orders

  • Send recipe updates, tips, and product emails (only with consent)

  • Improve our website and understand usage

  • Ensure website security and performance

  • Comply with legal obligations (e.g. tax records)

5. Cookies

We use cookies to:

  • Remember your preferences

  • Measure traffic and performance

  • Provide marketing and retargeting via Meta ads

You can manage your cookie preferences at any time via our cookie banner (powered by Complianz).

6. Third-Party Services

We share data only with trusted services:

  • WooCommerce & WooPayments – order processing

  • Stripe – payment gateway

  • HubSpot – optional marketing forms and CRM

  • Jetpack & Wordfence – security and performance

  • Google (Site Kit) – analytics and performance insights

  • Meta Pixel – conversion tracking for ads

  • WP Mail SMTP – to deliver emails reliably

All third-party services comply with GDPR or have appropriate safeguards.

7. Your Rights (GDPR)

If you live in the EU, you have the right to:

  • Access your data

  • Correct your data

  • Request deletion

  • Object to data use

  • File a complaint with your local data protection authority

Contact us at info@youthechef.com to exercise your rights.

7a. How to Unsubscribe

You can unsubscribe from our emails at any time by clicking the “Unsubscribe” link at the bottom of any email you receive from us. Alternatively, you can contact us directly at info@youthechef.com and request removal.

8. Data Retention

  • Order data is kept for 5 years (as required by tax law)

  • Contact form entries: 1 year

  • Email list: until you unsubscribe

9. Data Security

We use:

  • Firewall and malware protection

  • Secure HTTPS connection

  • Regular updates and backups

10. Changes to This Policy

We may update this privacy policy from time to time. Updates will be posted here with a revised effective date.

Thank you for trusting YouTheChef. We’re here to help you cook better — and keep your data safe.

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